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Chinese medicine has become the main representative element of Chinese culture
On January 5th, the "China National Image Global Survey Report 2016-2017", jointly completed by the China Foreign Languages Bureau's Center for External Communication Research and a well-known survey institution, was released in Beijing. Traditional Chinese medicine ranks second among the representatives of Chinese culture.
According to the report, 47% of overseas respondents believe that “Chinese medicine” is the representative element of Chinese culture, ranking second, with Chinese food (52%) and martial arts (44%).
There are certain differences in the views of the people at home and abroad on the representative elements of Chinese culture. In traditional cultures such as Confucianism, cultural classics, and acrobatics, overseas respondents are significantly less recognized as elements of Chinese culture than domestic respondents, but higher in terms of Chinese products and technological inventions. Domestic respondents.
The Chinese medicine culture was well received in the survey. Over 30% of overseas respondents have been exposed to Chinese medicine culture. The proportion of contacts in developing countries is higher than in developed countries. Among the people who have been exposed to Chinese medicine culture, 64% of the respondents gave praise, which is 73% in developing countries and 70% in overseas elderly groups.
The survey shows that China's overall image has a good sense of stability, and its internal and diplomatic performance has been well received. The long-standing and charming Eastern powers and contributors to global development have become China's most prominent national image. The “Belt and Road Initiative” won universal praise; the international influence of the Chinese economy has been recognized, and future development has won overseas confidence. Respondents expect China to become the world’s largest economy; Chinese culture such as Chinese food, Chinese medicine, and China’s high-speed rail Technological elements continue to be a national image highlight.
Among overseas respondents expecting Chinese media to learn more (38%) and culture (37%).
In comparison, younger overseas groups are more interested in Chinese entertainment and educational information, while older groups are more interested in Chinese history and people's livelihood information.
It is understood that the survey is conducted in 22 countries around the world, covering people in different regions such as Asia, Europe, North America, South America, Oceania and Africa. A total of 11,000 samples were interviewed, with 500 samples per country. The survey follows a quantitative research methodology, uses an online questionnaire to answer data, collects data through the Lightspeed Research global sample library, and strictly enforces international standards for online surveys. In order to ensure the representativeness of each country's sample, the sample of respondents covered local residents aged 18-65, and the proportion of males and females was half.