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2014, China's ginseng export prices climbed new high

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Ginseng is the oldest and most valuable traditional Chinese medicine in China. It has been hailed as the “king of medicine” and its medicinal value has long been recognized by the world. With the continuous development of modern medicine, the use of ginseng has expanded to include health care, beauty and skin care, food and beverage and other fields.


In 2014, the export volume of ginseng in China was 1,206,927 kg, down 35.97% year-on-year; the export price was 114.01 USD/kg, up 77.97% year-on-year; the export value was 137 million US dollars, up 13.95% year-on-year.


From 2001 to 2010, the export volume of ginseng in China has been maintained at around 2,500 tons, and the average export price is relatively low. Since 2011, the high price and low price of ginseng began to change, and the export price began to rise gradually. Especially after the implementation of the new method of ginseng management in Jilin Province, ginseng can be directly added to various foods as raw materials for food and beverage. This will open a broad new road for the development of ginseng health food in China. The export price of ginseng will rise steadily. In 2014, the average export price of ginseng reached a record high, but it is worth noting that the export volume is also the same. Dropped to the lowest point in history.


Asia and Europe as the main market

From the perspective of export regions, Asia and the EU are the main regions for the export of ginseng products in China. According to China Customs statistics, in 2014, China's ginseng products exported to Asia reached US$117 million, a year-on-year increase of 28.64%, accounting for 84.96% of China's total ginseng exports, mainly due to a substantial increase in exports to Japan and Hong Kong, China. ASEAN exports fell by 50.17% year-on-year. The main regions where ginseng exports to Asia are Japan, Hong Kong, China and Taiwan, and exports to these three regions account for 76.97% of the total market share of China's ginseng exports.


In 2014, China's ginseng products exported to the EU amounted to US$19.079 million, down 32.68% year-on-year, accounting for 13.81% of China's total ginseng exports. The main regions where ginseng exports to the EU are Italy, the Netherlands and Germany, and the exports to these three countries account for 12.26% of the total market share of China's ginseng exports.


Judging from the export situation of various provinces and cities, Jilin, Beijing, Liaoning, Zhejiang and Guangdong are the provinces and cities with a large export volume of ginseng in China. In 2014, China's ginseng exports ranked first in Jilin Province, with exports reaching US$64.409 million, an increase of 9.71% year-on-year. Currently, Jilin ginseng production accounts for 85% of the country. In 2014, the main export areas of Jilin Ginseng were Japan, Taiwan, Singapore and Hong Kong.


In 2010, China's ginseng export enterprises were 148, and in 2014 it fell to 94, and the concentration has increased. Among them, there are 66 private enterprises, whose exports account for 65.81% of China's ginseng exports, and state-owned enterprises only account for 27.39%.


The market outlook is more cautious

The industry believes that in recent years, the soaring price of ginseng has its own supply and demand factors. In 2009, Jilin Province began to control the ginseng planting area, from the original 3,000 hectares per year to no more than 1000 hectares, and the ginseng planting area dropped significantly. The growth cycle of ginseng is at least 4-6 years, which means that ginseng production has fallen sharply since 2013, with a drop of at least 66%. On the demand side, China now consumes 3,000 tons of dry ginseng per year (1:3.5 dry and fresh reference, about 10,500 tons of fresh ginseng), of which 1,500 tons are used for medicines. In 2012, the ginseng “medical and food homologous” policy was liberalized. The product is no longer restricted to drug consumption. The demand for ginseng food will increase the demand for ginseng by 3 to 5 times. These are the factors that cause ginseng supply and demand imbalance and price increase. one.


In addition, in the past, China's ginseng products have many, low added value, high output, low prices, and narrow market coverage, and have not formed a national big brand. Correspondingly, the most famous brand of Korea's Korean ginseng is Zhengguanzhuang. Its annual output value is more than 2 billion US dollars. It has an absolute advantage in Korean ginseng brand. China lacks ginseng product brand and lacks the international competitiveness of ginseng industry.


In recent years, domestic governments and enterprises have made great efforts to raise the awareness of domestic ginseng brands. In particular, the Jilin Provincial Government has accelerated the design and implementation of brand products, improved the linkage mechanism between brand operators and brand manufacturers, accelerated the expansion of brand stores, gradually improved the marketing network, and fully implemented the “Changbai Mountain Ginseng” brand raw materials. Production base certification improves product level and brand market competitiveness.