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Internet + Chinese medicine will hit a bad spark
During the National "Two Sessions" this year, Premier Li Keqiang proposed in the government work report "to develop an 'Internet +' action plan to promote the integration of mobile Internet, cloud computing, big data, Internet of things and modern manufacturing, and promote e-commerce and industrial Internet. And the healthy development of Internet finance, guiding Internet companies to expand the international market." Since then, the "Internet +" that has risen to the national economic development strategy has quickly attracted the attention of the whole people.
The Internet is not restricted by time and space and geographical restrictions, which brings infinite space for traditional industries, including Chinese medicine. A few days ago, authoritative figures from the Internet, Chinese medicine and investment circles jointly organized the “First Internet + Chinese Medicine Innovation Forum” jointly organized by the Chinese Medicine Association, the Ali Research Institute and the China Business Literature Research Association to discuss Internet + Chinese medicine. What kind of sparks will be struck.
In 2013, China proposed the strategic concept of building the “Silk Road Economic Belt” and “21st Century Maritime Silk Road”. How to make China's rich traditional Chinese medicine resources and distinctive national medical resources through the "one road and one belt" construction, to achieve the integration and integration of countries along the "Belt and Road" has become an important issue. Yan Xiaohua, chairman of the Surgical Branch of the Chinese Medicine Association, pointed out that the current Chinese medicine has the following defects: insufficient effectiveness, lack of influence brands, insufficient high-level influence on policies and regulations; clinical practical courses and materials suitable for international education. The methods, clinical training bases are seriously lacking; the higher education and clinical training systems cannot be fully developed; the clinical efficacy evaluation methods are lacking or unconvinced scientific interpretation; the industrialization ability of Chinese medicine is limited, and the service quality is not high.
The development of the Internet and information technology has provided convenient conditions for the development of Chinese medicine. Xiao Xiaohua said that portals, instant messaging tools, big data and cloud services, and mobile Internet interconnections that break through time and space restrictions can realize the life of TCM learning, that is, learning Chinese medicine in life, so that people can generate learning initiative at any time. You can reach out (online education, mobile apps, etc.). In addition, the O2O closed-loop model combines the offline educational learning opportunities with the Internet, making the Internet a front-end for offline education learning, and a personalized, equal, open, and free knowledge acquisition model that can achieve “my learning, I am the master”. Let the spread of Chinese medicine be smoother.
Traditional Chinese medicine diagnosis and treatment of individualization, drug under-standardization, pay attention to comprehensive conditioning, rely more on experience accumulation than equipment, so its promotion is often subject to constraints such as fewer doctors, geographical restrictions and other factors. Liang Jiang, vice president of Sequoia Capital, said that the characteristics of the Internet and mobile Internet connection can be limited to time and space, and the user-oriented concept of emphasizing experience and word of mouth coincides with the concept of Chinese medicine. At present, Internet + medicine has many forms of practice: data services for institutions (Epocrates) or users (ZEO); consultation/diagnosis for connecting doctors and patients, Zocdoc, and slow doctor management (WellDoc). Liang Jiang believes that the O2O approach has broken through many restrictions on the spread of traditional medicine and can help Chinese medicine reach a wider audience. However, the lack of standardized doctors is the biggest challenge facing Internet + Chinese medicine.
Zhang Wei, senior business development manager of Baidu Medical Division, introduced that Baidu uses its Internet portal status to provide traditional network information support for brand promotion, entry definition, popular science promotion, and health education. The amount of traffic. In the future, Baidu hopes to cooperate with Chinese medicine industry experts to improve the cooperation mode of traditional medical characteristics in terms of improving the popularity of hospitals and doctors, improving patient medical experience, clinical application of big data technology and other popular Internet methods and technologies.
After investing 70 million US dollars in the clove garden, Tencent has invested 100 million US dollars to register the network, plans to open WeChat and QQ, so that hospitals and doctors can provide more convenient medical services for network users; Alibaba launched Ali for mobile phone users. The health APP service platform allows users to upload prescriptions and consult drug information, and respond to a number of regular large-scale chain pharmacies near the user to provide users with safe and convenient drug services. Baidu continues to build digital hospitals while building a Baidu-based open The Internet medical ecology of the platform enables efficient and rational allocation of medical resources.
Guo Jian, chief analyst of computer industry of Guotai Junan Securities, pointed out that the current giants are in abundance, and various capitals are intensifying into the Internet medical field. Wearable medical, medical e-commerce, medical information/network hospital, online diagnosis/chronic management, medical insurance control The five major Internet medical models have fully blossomed.
According to Xue Yan, senior analyst at Ali Research Institute, as of December 2014, the number of Internet users in China reached 649 million, and the Internet penetration rate was 47.9%. Internet medical care is about to enter a period of rapid development driven by three factors: internal demand, policy and innovation. According to estimates by the Analysys think tank, by 2017, China's mobile medical scale will exceed 20 billion yuan, accounting for more than 50%, and the compound growth rate will exceed 80% in the next three years.
Yan Xiaohua believes that the characteristics of mobile medical family and health are in line with the concept of "treatment of disease" in Chinese medicine, reflecting the three-level prevention concept of Chinese medicine, which can help patients and doctors form a good interaction mechanism; can optimize medical resources and enable doctors and patients The time can be effectively utilized; it is convenient to save the patient's real data, and provide data support for the later scientific research; through the syndrome differentiation + digital selection, the treatment accuracy can be improved. The cooperation between the two has unlimited potential.
Zhang Wei introduced that the data of the 60,000 national libraries accumulated by Baidu Big Data Department can provide relevant information recording, extraction and analysis functions for Chinese medicine practitioners, and combine with the accurate medical data of Chinese medicine patients to analyze and Basic information and status related to patient health and prevention, enabling early intervention in potentially sub-healthy populations. To this end, Baidu is willing to provide the world's top technology and scientists resources such as big data, analytical capabilities, storage capabilities, protection capabilities, artificial intelligence, supercomputers accumulated over the past 15 years, providing comprehensive support for hospitals, doctors, pharmaceutical companies and scientific research institutions.
"The Chinese medicine conditioning and health massage O2O institutions relying on the WeChat platform have already covered the Beijing urban area, with a valuation of 20 million US dollars." Fu Jian said that the overall thinking of Chinese medicine, the natural source of traditional Chinese medicine, and the high efficacy and low cost of traditional Chinese medicine are perfectly matched. The emerging health management philosophy will guide the C-end (client) health management of Internet healthcare.
Due to its individualized characteristics, traditional Chinese medicine has bottlenecks in the analysis and analysis of medical information and the inheritance of academic experience. To a certain extent, it has limited the breakthrough in scientific research. Yang Hongjun, deputy director of the Institute of Chinese Materia Medica, China Academy of Chinese Medical Sciences, said that the application of big data and information technology has brought new ideas to the research of Chinese medicine.
According to reports, the Chinese Medicine Heritage Supporting Platform developed by the Institute of Chinese Medicine of China Academy of Chinese Medical Sciences is designed with modules designed to help doctors carry out case visits and exchange of doctors and patients. It is reflected in the experimental application of many Chinese medicine medical and research institutions across the country. A good social value. The platform can complete the management and analysis of doctors' individual medical data, the management and analysis of medical data of famous doctors, the management and analysis of prescription data, and the correlation analysis of Chinese medicine data. It has clinical information collection, platform data management, data management and knowledge. Six systems of search, statistical reports, and data analysis.
The platform can help doctors record patient conditions, clinical diagnosis and treatment and analysis through documents, videos, audio, pictures, etc., form personalized medical records, remind doctors to follow up patients regularly, store follow-up records, teacher and student questions and answers, Personal experience and other content, and can be integrated analysis of relevant data. At present, the platform has been applied in the studios of many famous Chinese medicine practitioners such as Professor Yan Zhenghua of the National Normal University, and also provides prescription analysis services for the research and development of new medicines and health products of Chinese medicine companies and health care products companies, and has been highly recognized. Organizations wishing to conduct relevant research may apply for free use.
Zhang Xiaobo, deputy director of the General Office of the Chinese Medicine Resource Center of the China Academy of Chinese Medical Sciences, introduced the fourth national survey of Chinese medicine resources in progress. The entire process has a huge database to support. The census uses a field data acquisition system based on PDA collection terminals and tablets to bid farewell to traditional paper forms and improve the advancement and efficiency of field investigation methods. Each census player has a trajectory on it, and the roads that pass through the day are reflected on the trajectory and uploaded to the database to verify whether the prior design is consistent. This is managed by a GIS-based database. In addition, the census team members will make specimens, take photos, upload data in real time and upload them. The data center in Beijing will be updated every day.
Participants agreed that the combination of the Internet and Chinese medicine is infinitely active, and it is hoped that the Internet community and the Chinese medicine community will strengthen cooperation and jointly explore this gold mine.