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Chinese Medicine Diplomacy: How to Take the Road to Internationalization

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In recent years, acupuncture and moxibustion has been selected into the list of representative works of human intangible heritage, and the "Yellow Emperor's Internal Classics" and "Compendium of Materia Medica" have been selected into the World Memory List. The number of cases of Chinese medicines from foreign companies has increased year by year, and then the development of Chinese medicine by multinational pharmaceutical companies. As an important carrier of China's excellent traditional culture, Chinese medicine is showing its unique charm to the world. What is the current status of Chinese medicine internationalization? Recently, at the 2015 annual meeting of the International Exchange and Cooperation Branch of the Chinese National Medicine Association and the first international forum on Chinese medicine held in Beijing, experts and scholars from medicine, diplomacy, overseas Chinese affairs, propaganda and many other fields gathered together and made in-depth Explore.


Xiao He only shows sharp corners

——People communication and industry cooperation go hand in hand

"I was sick when I was a child. It was nothing more than my grandfather gave me a needle, a massage, and I have never been to a hospital." Li Zhaoxing, former Minister of Foreign Affairs and honorary president of the International Exchange and Cooperation Branch of the Chinese National Medicine Association, told his story about his Chinese medicine complex. "Grandpa is an amateur Chinese medicine practitioner. At that time, there was no hospital near the village. The villagers in the villages around ten miles came to see his grandfather."


What makes Li Zhaoxing more memorable is that during his time in the United States, Canada, Turkey and other countries, he also received local Chinese massage and acupuncture treatment services. “Many foreign friends also like Chinese medicine culture very much. There are many private clinics for Chinese medicine in the local area. Chinese medicine has gradually grown in foreign countries, and it has great potential for development and good momentum.” Li Zhaoxing said.


At present, Chinese medicine has spread to 171 countries and regions around the world, nearly 100,000 overseas Chinese medicine medical institutions, and 300,000 Chinese medicine practitioners. China has signed 83 Chinese medicine cooperation agreements with foreign governments and relevant international organizations.


Among them, nearly 10,000 Chinese medicine clinics. "In recent years, Chinese clinics have emerged overseas. At present, there are more than 60 million overseas Chinese and Chinese in China, achieving internationalization of Chinese medicine. Overseas Chinese are natural bridges and strategic resources."


In addition to the spread of traditional Chinese medicine, the publication and adoption of official documents such as the World Health Organization's Global Strategy for Traditional Medicine (2014-2023) and the “Traditional Medicine Resolution” mark that the Chinese medicine industry has entered the traditional medicine field with the World Health Organization. A comprehensive strategic cooperation period. At the same time, with the promotion of the “One Belt, One Road” strategy, it has also brought new developments in the internationalization of Chinese medicine: in 2014, the export of Chinese medicine products along the “Belt and Road” region was about 1.94 billion US dollars, accounting for the total export value of Chinese medicine products. 54% of imports; imports of 600 million US dollars, accounting for 57.5% of total Chinese medicine imports, an increase of 3.97 times and 5.61 times compared with a decade ago. “There are many countries and regions along the 'Belt and Road' that have a history of using traditional Chinese medicine and traditional medicine, and also pay attention to the role of traditional medicine in medicine and health care. Especially along the line is the traditional gathering place of overseas Chinese, economy, technology, Overseas Chinese resources in the fields of culture and publicity are also very rich, which laid a good foundation for the internationalization of Chinese medicine," He Yafei said.


The road to internationalization is warm and cold

——The government has a cold civil society, lack of international talents, lack of cultural identity

"The Chinese medicine industry has effectively expanded its popularity and application throughout the world through various forms such as medicine, teaching, research, and production. Some countries have incorporated Chinese medicine into the framework of state management. But for a long time, 'the government is cold, The folk hot' is still one of the embarrassing situations that Chinese medicine faces abroad: the demand for Chinese medicine is gradually heating up, but the response of foreign governments is not very positive. In many countries, Chinese medicine is still in a gray area, and there is no legal status. There is also a lack of legal protection." When talking about the status quo of internationalization of Chinese medicine, Liu Jingyuan, chief expert of the Chinese Medicine Qualification Certification Center of the State Administration of Traditional Chinese Medicine and professor of Beijing University of Traditional Chinese Medicine, said that the internationalization of Chinese medicine still faces many obstacles.


Liu Jingyuan also pointed out that there is a shortage of high-level Chinese medicine internationalization professionals, and the level of international TCM health service talents is uneven. Especially among the overseas Chinese medicine practitioners, there are many “cooking Chinese medicine practitioners” and “guide Chinese medicine practitioners”. In addition, the development of TCM education is not balanced, and the gap in teaching quality is large, which also affects the development of TCM international education to a certain extent. "The output of high-level Chinese medicine internationalization professionals can not ignore the problems existing in current talent education." Liu Jingyuan said.


The participating experts agreed that cultural differences are also one of the main obstacles to the overseas development of Chinese medicine. In the face of the professional language of "Yin and Yang, real, warm and cold", it is difficult for foreigners living in different contexts to understand the deep meaning. "Unclear, unclear, and incomprehensible" has become the status quo of Chinese medicine development overseas. If it is medical treatment, medicine, medicine, and lack of cultural identity, Chinese medicine "going out" can only be on the road forever.


Leveraging Chinese medicine diplomacy, the internationalization of Chinese medicine has a long history

—— Go out and introduce, cultivate compound talents, and build a cooperative community

Faced with the current bottleneck of internationalization of Chinese medicine, participants called for the current "Chinese medicine diplomacy" as a starting point, closely cooperate with and serve the country's "One Belt, One Road" development strategy, build a platform for international exchange of Chinese medicine, and cultivate internationalization of Chinese medicine. The talent team enhances the right to speak of Chinese medicine in the world health and health system, and advocates the important concept of “communicating mutual knowledge, sharing human beings, and building a community of healthy destiny” internationally.


In response to cultural differences and technical barriers, Mei Ping, former director of the US Department of Foreign Affairs, believes that under the guidance of "Chinese medicine diplomacy", the internationalization of Chinese medicine should not only promote the "going out" of Chinese medicine doctors, but also the foreign patients. "Introduction": On the one hand, medical clinics can be sent to foreign countries for free clinics. Whether it is massage or acupuncture, Chinese medicine has its own characteristics, allowing foreign patients to experience it personally to expand the influence of Chinese medicine; on the other hand, the training course of Chinese medicine, which is interested in Chinese medicine, or has been opened abroad. People from the clinic are invited to conduct talent training.


"In recent years, most of the Chinese medicine products that have been rejected outside China have fallen under the 'green trade barriers'. Compared with developed countries, China has late control of heavy metals and pesticide residues in Chinese herbal medicine cultivation, and some In order to protect their interests in the international herbal medicine market, developed countries have also continuously strengthened their management measures for imported Chinese medicine.” Liu Jingyuan believes that in the future, to further develop the advantages of natural medicine in China, it can be based on the Chinese medicine center established overseas. It is to establish a Chinese herbal medicine base in a place with suitable environmental conditions; or to carry out education and training based on cultural communication and popularization of popular science knowledge according to the legal background of the country where it is located.


When talking about the training of Chinese medicine internationalization talents, Peng Long, the president of Beijing Foreign Studies University, said that the construction of the internationalization talent team of Chinese medicine must first solve the problem of language internationalization. At present, the International Exchange and Cooperation Branch of the Chinese National Medicine Association has reached an agreement with Beijing Foreign Studies University to create an "International College of Traditional Chinese Medicine." In addition, initiatives such as the establishment of the “Traditional Chinese Medicine Department” in well-known universities in Cuba, such as Cuba, are planned.


"The International Exchange and Cooperation Branch of the Chinese National Medicine Association has been established for more than a year to promote the exchange and cooperation of traditional medicine health services between China and the rest of the world, and to promote the sharing of traditional Chinese medicine in a more diverse form." Yang Kai, secretary-general and secretary-general, believes that the opening of the internationalization path of Chinese medicine cannot be separated from the joint efforts of official institutions and civil organizations.


The participating experts jointly called for the internationalization of Chinese medicine to be not simply defined as the exchange and cooperation of certain specific Chinese medicine products trade and health services in a certain overseas country or region in a scattered, partial and random manner. Under the guidance of the competent authorities of the state and industry, we should promote the development of Chinese medicine, health care and industry sustainably overseas, so that the international community can recognize and apply traditional Chinese medicine and promote the establishment of a Chinese medicine health service system. At the same time, the Chinese medicine education is included in the national education legal system of the country, providing a carrier for the overseas survival of the Chinese civilization.