At present, China and foreign governments and international organizations have signed 86 special cooperation agreements on Chinese medicine, the vast majority of which are distributed along the “Belt and Road” area. In March 2015, the State Council authorized the publication of the “Vision and Action for Promoting the Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road”, clearly proposing “expanding cooperation in the traditional medicine field”. The "One Belt and One Road" Development Plan for Traditional Chinese Medicine is also expected to be introduced this year.
From the creation of the diplomatic card of the people's heart to the internationalization of the entire industry chain, the development of the “One Belt, One Road” for Chinese medicine is moving from the 1.0 era of mutual recognition and mutual trust to the 2.0 era of the “One Belt, One Road” cooperative brand.
"China is unstoppable to the world political and economic center, which is the most favorable condition for Chinese medicine to go to the world." Chen Mingming, chairman of the International Exchange and Cooperation Branch of the Chinese National Medicine Association, held the first session in Dunhuang, Gansu Province from August 19th to 20th. The International Forum on Medicine Culture and Health Industry recommended that we should seize the opportunity and actively promote the government and the people under the leadership of the State Administration of Traditional Chinese Medicine.
Chinese medicine "One Belt, One Road" path opened
"Chinese medicine is gradually developing into the mainstream society in the West, and its influence is constantly increasing." Chen Mingming was the Chinese ambassador to Sweden and New Zealand. He felt that in a very remote town in Sweden, he had only seen Chinese restaurants before, but now he started. The Chinese medicine clinic, New Zealand and Sweden are all free medical care for the whole people, but more and more Swedes are willing to go to the Chinese medicine clinic at their own expense.
The demand for overseas Chinese medicine continues to expand. Behind the deepening of international exchanges and cooperation in Chinese medicine, diplomatic cards from the government level are gradually integrated into the local health system, and then docked to the industry and back to the country. Gansu has embarked on such an internationalization path of Chinese medicine, "taking medicine with medicine, taking medicine with medicine, taking medicine with medicine".
Gan Pei-shang, director of the Gansu Provincial Administration of Traditional Chinese Medicine, introduced at the meeting that the province has established 8 Huangzhong College of Traditional Chinese Medicine and 5 Chinese medicine centers abroad. In the past two years, more than 40 Chinese medicine experts have been dispatched to organize a number of Chinese medicine seminars. And the clinic, the popularization of Chinese medicine culture has exceeded 10,000 people, and nearly one thousand Chinese doctors have been trained. "Our thinking is cultural advancement, mutual drug promotion, enhanced identification, and substantive cooperation."
With the continuous expansion of the influence of Gansu traditional Chinese medicine, Lanzhou Foci Pharmaceutical has completed the registration of 150 products in Russia, the United States and other countries; and Shengtang Pharmaceutical and Daixi Pharmaceuticals exported Chinese medicine granules to Hungary. The Chinese medicine trade channel opened, forming an industrial chain, and it was able to feed back the country. Shangyalan Pharmaceutical Company set up a factory in Kazakhstan and shipped 75 tons of glycyrrhizic acid to the country.
"We are willing to cooperate with countries along the line to seize the opportunity of human health industry development." Xu Qingfeng, director of the Guangdong Provincial Bureau of Traditional Chinese Medicine, said that the province's Chinese medicine institutions have established stable cooperative relations with more than 30 countries and regions such as the United States and Sweden. Guangdong compound artemisinin products have been promoted in the anti-malarial application of Comoros in the African island countries. In the past 8 years, malaria has died zero, and the number of infected people has decreased by 98%. At present, the Cambodian and Indonesian military have purchased Guangdong artemisinin compound drugs as the military drugs. Countries such as Somalia, South Africa and Haiti have expressed their desire to use the technology and drugs to eliminate malaria in Guangdong to help solve the malaria threat.
Malawi President Mutharika once said: "In the past 50 years, we have seen the West, but the effect is not good. The malaria epidemic is still grim. In the future, Malawi will look to the East."
Break the barrier
Into the mainstream must be standardized and re-energized
"Policy access is still the biggest barrier facing TCM's external cooperation." Gan Pei still feels that because of the gaps in the laws and regulations on access to Chinese medicine in the "Belt and Road" countries, cooperation can only be done in a special way. When Chinese traditional Chinese medicine enterprises are registered, certified and promoted abroad, they need to bear uncertain risks. Especially when Chinese medicines are registered in Central Asian countries, Chinese herbal medicines are registered as food or health products. The cost is high, and the Chinese herbal medicines are invisibly increased. cost.
He said, "Gansu has successfully exported some Chinese herbal medicines, but the varieties and specifications are difficult to meet the clinical needs of the Chinese medicine center. It is more common to have medicines and medicines and medicines." Next, the province will be led by the Shaoyao Association. Standardized Chinese herbal medicine (Chinese-Russian) translation standards, and the registration of Chinese herbal medicines in Central Asia.
“I hope to cooperate with the Chinese government to promote herbal products and traditional medicine.” In the impression of the Director of the Department of Drug Testing and Traditional Medicine of the Ministry of Health of Madagascar, Mahaviani Vino Amy Nicole, he has not signed Approved a Chinese medicine product registered as a drug. She explained that there is only one public drug application research center in the country that does not have sufficient capacity to ensure the reliability and accuracy of the test results. When herbal medicine manufacturers request that registered products enter the market, the Ministry of Health is not competent enough to fully evaluate herbal products. The large number of imported products on the market are registered in the form of food or health care products. The instructions are sometimes not standardized. Only Chinese is worried.
Liu Baoyan, president of the World Federation of Acupuncture and Moxibustion Associations, said that the World Federation of Acupuncture is promoting the legal status of acupuncture through the development of acupuncture legislation. "It is necessary to formulate corresponding strategies according to the development of each country and the characteristics of legislation." For example, in civil law countries, it is necessary to focus on inter-governmental cooperation and lead legislation at the top level; in the Anglo-American legal system, it is necessary to break through and try to save as much as possible. State legislation, and then strive for national legislation.
Create a “One Belt, One Road” cooperative brand
“The spread of Chinese medicine international brand is almost blank.” Hong Kong senior commentator Yang Jinlin believes that Chinese medicine has blind spots for internal and external communication, and there are problems such as fragmentation and fragmentation in international communication. There is no planning and no system. He analyzed that the rise of digital and mobile is changing the habit of people getting medical information and seeing a doctor. He suggested that the international communication of Chinese medicine can also be an innovative model, using digital and mobile means to build a brand. For example, the Rio Olympics cupping fires all over the world, first of all through the rapid spread of mobile social software.
Gansu has already allowed Chinese medicine to catch up with the new media "Express." Gan Pei Shang introduced that the province has established a group of Chinese medicine work WeChat in more than 10 countries, timely answered the academic questions of international Chinese medicine workers, communicated and coordinated the problems encountered by Chinese and foreign Chinese medicine institutions in the work, and also developed Russia. English, English and French multilingual wisdom Chinese medicine APP, used in international promotion.
Chen Mingming believes that it is necessary to actively seek breakthroughs in building international brands of Chinese medicine from the national level and diplomatic channels. For example, the activities related to the internationalization of Chinese medicine are included in the agenda of leaders’ visits and foreign leaders’ visits, so that foreign politicians can feel Chinese medicine. Efficacy, from the political level to expand the impact, "can also be combined with major visits to hold the Chinese Medicine Culture Festival, to introduce Chinese medicine to the foreign public."