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Establish a ginseng testing agency access system
On February 22nd, the Jilin Provincial CPPCC held a symposium to accelerate the promotion of Changbai Mountain ginseng brand construction. The meeting was chaired by Huang Yanming, chairman of the Provincial Political Consultative Conference. Some provincial CPPCC members and entrepreneur representatives, experts and scholars expressed their opinions and frankly made suggestions.
This year, the third "Changbai Mountain Ginseng" Food Competition was held this year.
After 10 years of brand building, as of 2016, 116 products of 33 production enterprises in our province have been allowed to enter the “Changbai Mountain Ginseng” brand. The brand enterprise has transformed more than 4,200 tons of raw ginseng in the year, with a total output value of 3.1 billion yuan, accounting for 6.74% of the province's total ginseng output value.
This year, our province will strengthen brand management. First, we will strive for brand building funds and adopt some investment and financing measures to raise funds for guiding and supporting the brand construction of “Changbai Mountain Ginseng”. Second, register new trademarks. According to the trademark symbol given by the planning scheme, the registered “Changbai Mountain Ginseng” brand certification trademark will be registered, the registration category will be expanded, and intellectual property protection will be carried out. Third, the quality supervision system will be strengthened, and the “Changbai Mountain Ginseng” brand will be improved and implemented. The management method is to build a quality supervision system for the “Changbai Mountain Ginseng” whole industry chain, so that the products with the “Changbai Mountain Ginseng” brand logo can achieve the same code traceability; the fourth is to strengthen the quality monitoring; the fifth is to strengthen the breeding of fine varieties, non-forest land, and brand raw materials. Production base construction.
In addition, the province will also hold the third “Changbai Mountain Ginseng” food competition, with the use of mainstream media such as CCTV, using airports, stations, highways and other places, aircraft, high-speed rail and other means of transport to carry out promotional activities.
Strive to improve the quality of ginseng
must be recognized by consumers.” At the symposium, Chen Hao, former member of the Standing Committee of the CPPCC and the former deputy mayor of the Changchun Municipal Government, said that the current ginseng cultivation in our province is mainly individual, ginseng. More than 5,000 growers, some growers are eager for quick success, heavy quantity, light quality, unfair management of fertilization water, leading to a decline in the quality of ginseng. The growers in our province should learn from the experience of advanced countries in the production of ginseng and strive to improve the quality of ginseng. Expand ginseng deep processing products, aiming at five major areas of ginseng drugs, health products, cosmetics, food and beverages. The variable dispersion processing is the main processing, and the primary processing is the finishing processing, so that when selling, the sales channels are widened, the length of the sales channels is shortened, and the middlemen are reduced. In addition, strengthen publicity and improve the three elements of ginseng products such as popularity, reputation and popularity. Strengthen the marketing management of ginseng products and rely on the integrity to enhance the brand of Jilin Ginseng.
Establishing the ginseng industry standard system in our province
Zhang Shubang, member of the Standing Committee of the Provincial Political Consultative Conference and vice chairman of the Provincial Federation of Industry and Commerce, believes that the development of the "Changbai Mountain Ginseng" brand must first establish the Changbai Mountain ginseng brand awareness. We must give full play to the joint role of the government and the Chamber of Commerce, plan the development roadmap for ginseng specialty products, formulate the Changbai Mountain ginseng industry standards, pay close attention to the standardization of planting source, production and circulation, and create a group of brand enterprises and ginseng that can go abroad. Series products. Secondly, comprehensively excavate Changbai Mountain ginseng culture. To strengthen the promotion, popularization and promotion of ginseng culture, it is necessary to present ginseng cultural achievements through various forms such as advertising, animation, performing arts, film and television and literary works. In addition, strengthen the construction of industrial standards system and market supervision. It is recommended that the Jilin Province Ginseng Chamber of Commerce initiates a joint venture to build a province's own ginseng industry standard system and market supervision platform. Accelerate the construction of the ginseng industry standard system, formulate detailed ginseng industry standards, and achieve integration with international standards as soon as possible. Establish an access system for ginseng testing institutions, strengthen supervision of testing institutions, and standardize testing behavior. In addition, strengthen research and development and transformation of results. Establish a new ginseng research system that is government-led, enterprise-oriented, and research institutes. It encourages enterprises to establish R&D centers, develop core technologies with independent intellectual property rights, and improve the accuracy of project research and the efficiency of fund use.
Control agricultural residues to achieve green development
The provincial CPPCC member, professor of Jilin Agricultural University, and doctoral tutor Tuligur suggested that the quality of ginseng should be strictly controlled, the scale of planting should be scientifically controlled, and the soil testing and planting participation should be listed to effectively control the excessive pesticide residue. Scientifically and orderly develop and promote farmland planting techniques, and make scientific planning and land selection. At the same time, medicinal and edible (vegetable) ginseng were treated separately and standards were set separately. In addition, to prevent small, full, low-grade, high-energy-consuming enterprises or products from blooming everywhere, and even vicious competition. Our province should encourage the transformation of scientific research results and accelerate the construction of brand effects. It is hoped that the relevant departments will come up with funds for “specialization of ginseng scientific research achievements”, encourage enterprises and scientific research units with experience, strength and integrity to give priority to supporting new, exotic and special patent products, and promote “Jilin Creation” to create “Jilin Ginseng”. Brand.