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Chinese medicine health tourism should play "Chinese characteristics"

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At the 6th World Health Industry Conference 2017 held on April 16th, Chen Qiulin, deputy director of the Health Care Development Center of the Chinese Academy of Social Sciences, quoted the famous American economist Paul Pilzer’s book The Fifth Wave of Wealth, pointing out that human beings will Usher in the era of healthy revolution. In the era of healthy revolution, the development of medical health tourism will become an important part.

 

According to a research report released by the Stanford Research Institute, the number of health care travellers worldwide has increased from 20 million in 2006 to 40 million in 2012. In recent years, this momentum has increased. According to reports, the World Health Organization predicts that by 2020, the medical health-related service industry will become the world's largest industry, and tourism and leisure tourism-related services will rank second, and the combination of the two will account for 22% of global GDP.

 

As the world's second largest economy, China is bound to be absent from this new economic growth point.

 

China's traditional Chinese medicine health tourism should be "people have no me, people have me excellent"

 

Jia Xiaofang, vice chairman of the World Health and Medical Tourism Association, pointed out that the world's largest medical health tourism destination is in the Asia-Pacific region, and the top three are India, South Korea and Thailand. She also said that according to the patient flow analysis, China is a healthy outbound tourist source country, rather than a medical health tourism destination. In the global medical health tourism destination rankings, China has not entered the top 20. More than 90% of China's cross-border medical health tourism is mainly outbound, and the scale of inbound health tourism is very small.

 

China has rich Chinese medicine resources and tourism resources, and also has a long and long-lasting health culture. Faced with such a large health tourism gap, Hou Shengtian, a professor at the School of Management of Beijing University of Traditional Chinese Medicine, pointed out at the meeting that it is already opposite to other medical health tourism. Compared with developed countries, China should promote healthy tourism featuring Chinese medicine. This will help China to grasp the right to speak in international medical and health tourism, and to maximize the advantages of “people without me, people with me”.

 

In his article "Discussion on the Development Strategy of China's Medical Tourism Industry with Chinese Medicine", Hou Shengtian wrote that medical tourism featuring Chinese medicine not only has a broad international market, but also promotes the modernization and internationalization of Chinese medicine. At the same time, as a green industry, it also meets the needs of China's transformation of economic development.

Healthy China Construction Needs TCM Health Tourism

 

At the National Health and Wellness Conference held last year, General Secretary Xi Jinping pointed out that without the health of the whole people, there would be no comprehensive well-off. Premier Li Keqiang requested that the health industry should be guided and supported to accelerate development, especially to promote the integration of pension, tourism, internet, fitness and leisure, and food.

 

The "Healthy China 2030" Planning Outline issued by the General Office of the State Council last year proposed to develop a healthy industry, strengthen supply-side structural reforms, support the development of new health services such as health care tourism, actively develop the fitness and leisure sports industry, and enhance the development of the pharmaceutical industry. The level continues to meet the growing multi-level and diverse health needs of the masses.

 

In July 2016, the National Tourism Administration and the State Administration of Traditional Chinese Medicine jointly issued the Notice on Promoting the Creation of Traditional Chinese Medicine Health Tourism Demonstration Zones (Bases, Projects). The relevant person in charge of the International Cooperation Department of the State Administration of Traditional Chinese Medicine said in an interview with the China Youth Daily and China Youth Online Online News that under the great social pressure from life and work, traditional sightseeing tours have been difficult to meet people's needs. As an important means to meet the health and health needs of the people, TCM health tourism is increasingly popular.

 

Yu Wenming, deputy director of the State Administration of Traditional Chinese Medicine, also said that actively developing healthy tourism of Chinese medicine is not only an important measure to further transform the economic development mode, but also a necessary requirement to meet the needs of the people at multiple levels and diversified health services. It is of great significance to develop, build a well-off society in an all-round way, promote the transformation and upgrading of tourism, and promote Chinese traditional culture.

 

Lack of talents restricts the development of Chinese medicine health tourism

 

Hou Shengtian is mainly engaged in the research of Chinese medicine service trade, and will also conduct research on Chinese medicine health tourism. In an interview with China Youth Daily and China Youth Online, he said that in the past one or two years, many enterprises have been in great need of medical tourism talents including Chinese medicine health tourism. Although Beijing University of Traditional Chinese Medicine does not have a Chinese medicine health tourism specialty, Chinese medicine health tourism belongs to the research field of Chinese medicine service trade segmentation. According to the characteristics of postgraduate teaching, Hou Shengtian’s 2017 graduates of Chinese medicine health tourism research are very graduates. I have already found a job and solved the Beijing hukou.

 

The establishment of Chinese medicine health tourism majors in colleges and universities faces certain difficulties. On the one hand, the concept of "Chinese medicine health tourism" is not clear enough, everyone is in the process of exploration; on the other hand, there is also a lack of talents in this field to teach and guide teachers.

 

As far as the world is concerned, there are already many universities that offer medical service trade related majors, but there is no university to make an attempt to subdivide into the medical tourism profession. Hou Shengtian believes that the industry also expects schools to open this profession and be the first to eat crabs to solve the needs of the industry.

 

The lack of talent is the root cause. Dai Bin, president of the China Tourism Research Institute, said in an interview with the media that China's relevant policies are already in place, but product promotion, design and marketing strategies must be perfected to meet the needs of different customers. At present, China urgently needs to give priority to cultivating a group of talents who understand both medical care and tourism, and cultivate a group of medical tourism brands that take into account professional technical and tourist experience satisfaction.At the 6th World Health Industry Conference 2017 held on April 16th, Chen Qiulin, deputy director of the Health Care Development Center of the Chinese Academy of Social Sciences, quoted the famous American economist Paul Pilzer’s book The Fifth Wave of Wealth, pointing out that human beings will Usher in the era of healthy revolution. In the era of healthy revolution, the development of medical health tourism will become an important part.

 

According to a research report released by the Stanford Research Institute, the number of health care travellers worldwide has increased from 20 million in 2006 to 40 million in 2012. In recent years, this momentum has increased. According to reports, the World Health Organization predicts that by 2020, the medical health-related service industry will become the world's largest industry, and tourism and leisure tourism-related services will rank second, and the combination of the two will account for 22% of global GDP.

 

As the world's second largest economy, China is bound to be absent from this new economic growth point.

 

China's traditional Chinese medicine health tourism should be "people have no me, people have me excellent"

 

Jia Xiaofang, vice chairman of the World Health and Medical Tourism Association, pointed out that the world's largest medical health tourism destination is in the Asia-Pacific region, and the top three are India, South Korea and Thailand. She also said that according to the patient flow analysis, China is a healthy outbound tourist source country, rather than a medical health tourism destination. In the global medical health tourism destination rankings, China has not entered the top 20. More than 90% of China's cross-border medical health tourism is mainly outbound, and the scale of inbound health tourism is very small.

 

China has rich Chinese medicine resources and tourism resources, and also has a long and long-lasting health culture. Faced with such a large health tourism gap, Hou Shengtian, a professor at the School of Management of Beijing University of Traditional Chinese Medicine, pointed out at the meeting that it is already opposite to other medical health tourism. Compared with developed countries, China should promote healthy tourism featuring Chinese medicine. This will help China to grasp the right to speak in international medical and health tourism, and to maximize the advantages of “people without me, people with me”.

 

In his article "Discussion on the Development Strategy of China's Medical Tourism Industry with Chinese Medicine", Hou Shengtian wrote that medical tourism featuring Chinese medicine not only has a broad international market, but also promotes the modernization and internationalization of Chinese medicine. At the same time, as a green industry, it also meets the needs of China's transformation of economic development.

 

Healthy China Construction Needs TCM Health Tourism

 

At the National Health and Wellness Conference held last year, General Secretary Xi Jinping pointed out that without the health of the whole people, there would be no comprehensive well-off. Premier Li Keqiang requested that the health industry should be guided and supported to accelerate development, especially to promote the integration of pension, tourism, internet, fitness and leisure, and food.

 

The "Healthy China 2030" Planning Outline issued by the General Office of the State Council last year proposed to develop a healthy industry, strengthen supply-side structural reforms, support the development of new health services such as health care tourism, actively develop the fitness and leisure sports industry, and enhance the development of the pharmaceutical industry. The level continues to meet the growing multi-level and diverse health needs of the masses.

 

In July 2016, the National Tourism Administration and the State Administration of Traditional Chinese Medicine jointly issued the Notice on Promoting the Creation of Traditional Chinese Medicine Health Tourism Demonstration Zones (Bases, Projects). The relevant person in charge of the International Cooperation Department of the State Administration of Traditional Chinese Medicine said in an interview with the China Youth Daily and China Youth Online Online News that under the great social pressure from life and work, traditional sightseeing tours have been difficult to meet people's needs. As an important means to meet the health and health needs of the people, TCM health tourism is increasingly popular.

 

Yu Wenming, deputy director of the State Administration of Traditional Chinese Medicine, also said that actively developing healthy tourism of Chinese medicine is not only an important measure to further transform the economic development mode, but also a necessary requirement to meet the needs of the people at multiple levels and diversified health services. It is of great significance to develop, build a well-off society in an all-round way, promote the transformation and upgrading of tourism, and promote Chinese traditional culture.

 

Lack of talents restricts the development of Chinese medicine health tourism

 

Hou Shengtian is mainly engaged in the research of Chinese medicine service trade, and will also conduct research on Chinese medicine health tourism. In an interview with China Youth Daily and China Youth Online, he said that in the past one or two years, many enterprises have been in great need of medical tourism talents including Chinese medicine health tourism. Although Beijing University of Traditional Chinese Medicine does not have a Chinese medicine health tourism specialty, Chinese medicine health tourism belongs to the research field of Chinese medicine service trade segmentation. According to the characteristics of postgraduate teaching, Hou Shengtian’s 2017 graduates of Chinese medicine health tourism research are very graduates. I have already found a job and solved the Beijing hukou.

 

The establishment of Chinese medicine health tourism majors in colleges and universities faces certain difficulties. On the one hand, the concept of "Chinese medicine health tourism" is not clear enough, everyone is in the process of exploration; on the other hand, there is also a lack of talents in this field to teach and guide teachers.

 

As far as the world is concerned, there are already many universities that offer medical service trade related majors, but there is no university to make an attempt to subdivide into the medical tourism profession. Hou Shengtian believes that the industry also expects schools to open this profession and be the first to eat crabs to solve the needs of the industry.

 

The lack of talent is the root cause. Dai Bin, president of the China Tourism Research Institute, said in an interview with the media that China's relevant policies are already in place, but product promotion, design and marketing strategies must be perfected to meet the needs of different customers. At present, China urgently needs to give priority to cultivating a group of talents who understand both medical care and tourism, and cultivate a group of medical tourism brands that take into account professional technical and tourist experience satisfaction.