The reporter recently learned from the Jilin Province Ginseng Office that the “Changbai Mountain Ginseng” brand was shortlisted for the 2017 “China Trademark Gold Award”. This is the first time that the Jilin Province brand has been short-listed.
The "China Trademark Gold Award" is the highest honor in the field of trademarks in China. The awards are selected by the State Administration for Industry and Commerce and the World Intellectual Property Organization in China. They are held every two years to recognize the units and individuals that have made outstanding achievements in trademark registration, application, protection and management in China. The brand awareness of the whole society and the important role of trademarks in promoting the transformation of economic development mode.
The “Changbai Mountain Ginseng” brand was shortlisted for this award. It is of great significance to further strengthen the brand construction of “Changbai Mountain Ginseng”, improve the brand value and influence of “Changbai Mountain Ginseng” brand, and establish the brand image of “Changbai Mountain Ginseng”.
The brand construction of “Changbai Mountain Ginseng” is one of the core tasks of the development of ginseng industry in Jilin Province. In October 2009, the Jilin Province Participating Association registered the “Changbai Mountain Ginseng” geographical indication, which was successively recognized as a well-known trademark in China and a famous trademark in Jilin Province. As the owner of the trademark “Changbai Mountain Ginseng”, Jilin Province Participation Association is authorized to produce, process and operate the “Changbai Mountain Ginseng” brand standard for qualified participating enterprises and brand products. Up to now, 116 products of 33 enterprises in Jilin Province have been approved to use the “Changbai Mountain Ginseng” geographical indication. The province's annual conversion of raw materials ginseng more than 4,200 tons, an increase in output value of 710 million yuan, the total output value of 3.1 billion yuan.